The producers of the popular Call Center and Customer Loyalty series present the 6th Customer Feedback Week

Let's face it:

No matter what economic climate we're in, two critical business concerns are acquiring and retaining customers.

However, now more than ever, we need to capture customer feedback, analyze the data and translate feedback into action. If we don't listen to customers in this tough economy, then someone else surely will in an effort to snap up the business. It's becoming so much harder to attract new customers, so we must keep the customers we already have!

At the 6th Annual Customer Feedback Week, senior-level practitioners will provide real-world insight on leveraging the voice of the customer for growth and profit. Topics include:

Making sense of the voluminous amount of feedback data
Selecting key initiatives to focus on for a significant business improvement
Translating feedback into product and process innovations
Dealing with tighter budgets while facing more demanding customers
Leveraging technology to improve efficiency and reduce operational costs
Protecting the company's brand and image in a social media world
Getting existing customers to continue to spend money during tough economic times
Securing internal cohesiveness across departments
Driving strategy by listening to the VOC
Providing leadership for inspiring excellence in stressful times
Quantifying the impact of an enhanced customer experience

» Download the Event Outline

What people have said about IQPC's Customer Feedback Week series

"I was really impressed with the line up of speakers. I couldn't have hand picked a better bunch."

- VP Marketing and Brand Development, Oneida Financial Corporation

Featured Speakers

Paula Berg
Manager of Emerging Media
Southwest Airlines
Farnaz Wallace
Former Executive Vice President and Chief Marketing Officer
Church's Chicken
Jeffrey K. Kay
Director of Mayor Bloomberg’s Office of Operations
Lynn Holmgren
National Director of Customer Care
WHIRLPOOL CORPORATION

Podcast

Using Emerging Media to Interact with your Customers - A lesson from Southwest Airlines

New and emerging media are significantly changing the way businesses interact with their customers. From blogs to Facebook to Twitter to You Tube, customers have more ways than ever before to voice their opinions-both good and bad-about your business. The good news is that your business has more ways than ever to interact with them too. Today, we will talk to Paula Berg, the Manager of Emerging Media for Southwest Airlines, a company that has been an innovator in the digital space. Paula will share her experiences, and explain why good customer relations are more important than ever in today's digital world. If you want to hear more from Paula, she is a featured speaker at IQPC's 6th Customer Feedback Week taking place at the Omni Hotel at CNN in Atlanta, GA.

Presenter:
Paula Berg
Manager of Emerging Media
Southwest Airlines