Leveraging VOC for Growth, Profit and Competitive Advantage

Let's face it:

No matter what economic climate we're in, two critical business concerns are acquiring and retaining customers.

However, now more than ever, we need to capture customer feedback, analyze the data and translate feedback into action. If we don't listen to customers in this tough economy, then someone else surely will in an effort to snap up the business.  It's becoming so much harder to attract new customers, so we must keep the customers we already have!

At the 7th Annual Customer Feedback Week, senior-level practitioners will provide real-world insight on leveraging the voice of the customer for growth and profit. Topics include:

• Making sense of the voluminous amount of feedback data
• Selecting key initiatives to focus on for a significant business improvement
• Translating feedback into product and process innovations
• Dealing with tighter budgets while facing more demanding customers
• Leveraging technology to improve efficiency and reduce operational costs
• Protecting the company's brand and image in a social media world
• Getting existing customers to continue to spend money during tough economic times
• Securing internal cohesiveness across departments
• Driving strategy by listening to the VOC
• Providing leadership for inspiring excellence in stressful times
• Quantifying the impact of an enhanced customer experience

» Download the Event Outline

Confirmed speakers include:

Podcast: