"I was really impressed with the line up of speakers. I couldn't have hand picked a better bunch."- VP Marketing and Brand Development, Oneida Financial Corporation
"Excellent; Speakers were top notch."- Senior Vice President, Market Strategies
"Excellent!"- Director, Global Technical Support, iRobot
"A lot of presentations were based on case studies which were very helpful."- Managing Director, Corp Strategy & Marketing Research, FedEx
"Great networking opportunity - very impressed with the speaker list!"- Director, Client Services
Resources
Podcast: Using Emerging Media to Interact with your Customers - A lesson from Southwest Airlines
Presenter:
Paula Berg, Manager of Emerging Media for Southwest Airlines
New and emerging media are significantly changing the way businesses interact with their customers. From blogs to Facebook to Twitter to You Tube, customers have more ways than ever before to voice their opinions-both good and bad-about your business. The good news is that your business has more ways than ever to interact with them too. Today, we will talk to Paula Berg, the Manager of Emerging Media for Southwest Airlines, a company that has been an innovator in the digital space. Paula will share her experiences, and explain why good customer relations are more important than ever in today's digital world. If you want to hear more from Paula, she is a featured speaker at IQPC's 6th Customer Feedback Week taking place at the Omni Hotel at CNN in Atlanta, GA.
Webinar: Keep Your Customers Close with Loyalty
Presented by:
Claes Lindholtz, Director Customer Program and Customer Analysis, Swedish Rail
Hosted by:
Natalie Kouzeleas, Senior Director Marketing & Loyalty Solutions EMEA, Oracle
Customer Loyalty is at the heart of an effective customer-centric strategy. Driving customer retention by identifying your best customers and increasing customer satisfaction is always smart business. Swedish Rail aimed to be a more profitable, modern, and customer centric organization through the launch of a customer loyalty program utilizing consumer insight and rewarding preferred customer behavior. Through this innovative and award winning approach, they were able to deliver rational and emotional benefits to the right customers, and monitor performance of these initiatives.
http://www.customermanagementiq.com/webinar2.cfm?webinarid=33
Webinar: Leveraging the Voice of the Customer to Navigate the Direction of Your Business
Host:
Gregory Reeves, Technical Support Manager, CompuCom Systems, Inc.
Technical Support Manager
Panelists:
Sheri Teodoru, CEO, CFI Group
Cameron Karr, Vice President of Marketing, Market Tools
The insight into consumer behavior and consumer targeting has taken a refined approach in recent history. Market leaders will provide you with consumer segmentation best practices, new ways of customer engagement and teach you ideas to leverage benchmarking to improve your market position.
http://www.customermanagementiq.com/webinarinfo.cfm?externalid=24
An Interview with Lynn Holmgren, National Director of Customer Care, Whirlpool Corporation
Getting your marketing off on the right foot! An Interview with Derek Ungless, Executive Vice President and Chief Marketing Officer, DSW.
Using Social Media to engage your customers and constituents--an interview with Jeffrey Kay, Director of NYC Mayor Bloomberg's Office of Operations
Service Invention to Increase Retention is the inaugural study released by the Customer Experience Board (CEB), a strategic interest network of the CMO Council. The 80-page global benchmark reveals a high level of concern among marketers in telco, wireless, cable, satellite and ISP sectors, who are reportedly scrambling to retain subscribers, induce loyalty, improve customer satisfaction, and deliver appealing revenue-producing services.
The survey of nearly 150 senior marketing executives in the communication service provider space is now available for download. While the report is an assessment of the communication service provider space, the challenges, strategies and solutions to optimize and manage the customer experience resonate across all industries.
View the report for free here: www.customerexperienceboard.org/report.php
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